Your garment reaches
the customer's hands.
What happens next?
The relationship between brand and customer doesn't end at the point of sale. OKTICS turns every label into an active channel: authentication, traceability, communication and regulatory compliance, from the first stitch to the garment's end of life.
What fashion brands
always tell us
From haute couture to fast fashion, the textile sector shares frictions that limit customer relationships and business sustainability. Can you relate?
The garment sells and the brand disappears
The customer relationship ends at the moment of purchase. Once the garment leaves the shop, the brand loses all direct contact. There's no way to communicate new collections, specific care instructions, repair options or the sustainable value of the piece. The customer forgets the brand until their next purchase.
Counterfeits destroy brand value
In luxury fashion and haute couture, replicas are a chronic problem. Without authentication on the physical garment, the second-hand buyer cannot verify the original, distributors cannot control parallel channels and the brand sees its positioning eroded without being able to act.
La supply chain textil es opaca
Knowing exactly where the fabric comes from, who sewed it and under what conditions is a major challenge for most brands. Customers and regulators demand transparency, but reconstructing that information retrospectively is costly and unreliable. Without data from the source, there is no verifiable sustainability.
The textile DPP is already on the calendar
The ESPR Regulation includes textiles as a priority category for the Digital Product Passport. Brands selling across the EU deberán cumplir antes de 2030. Waiting until the last moment is the most expensive option: adapting processes under regulatory pressure costs more than building the data foundation today.
The label that
never stops working
OKOTags NFC/QR integrated into the label or fabric. One tap activates the full experience: identity, story, comunicación y datos, without any app, sin fricción.
Certificate of authenticity on every garment
Each piece receives a unique identifier linked to its label's OKOTag. The buyer can verify authenticity instantly, in store or on the second-hand market. Counterfeiting loses all credibility.
OKO IdentityDirect channel with the customer from the garment
Washing instructions, collection story, loyalty campaign, link to new launches, repair or resale options. The content is dynamic and updatable without touching the physical label. The brand speaks to the customer whenever and wherever they have the garment in hand.
OKO ExperienceTraceability from origin to customer
Record the fabric origin, manufacturer, production processes and distribution chain. All information is linked to the garment and is auditable. Sustainability stops being a claim and becomes a verifiable data point.
OKO LogisticsReal data on how the garment lives
Every scan reveals real behaviour: how many customers verify their garment, in which cities, how long after purchase, what information they look for. Data that feeds collection, communication and distribution decisions based on reality, not assumptions.
OKO AnalyticsHow it works for
your type of brand
Three concrete scenarios of how fashion and textile brands use OKTICS today.
Haute couture and luxury fashion
Sustainable fashion and circularity
Textile DPP: comply before 2030
Let's talk about your brand
In 30 minutes we'll show you how the smart label would look on your garments, what experience your customer would have and what timelines we'd work with.
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