Retail & Cosmetics

The packaging reaches the customer.
What do you say to them
once they're at home?

Packaging is the last physical touchpoint between brand and consumer, and the most underused. OKTICS turns every package into an active channel: brand experience, loyalty, information and real usage data — no app, no friction.

Talk to our team See sector challenges ↓
64%
of consumers scan a QR if the promised content is relevant and personalised for them
×4
more likely to repurchase when the brand maintains active contact after the first purchase through connected packaging
0
apps needed for your customer to access content: just bring the phone close to the NFC packaging or scan the QR
Sector challenges

What retail & cosmetics brands
tell us

The sector lives under pressure to capture attention, stand out on the shelf and build lasting consumer relationships. These are the most common blockers.

The packaging communicates only once and in very little space

The physical label has limited space and a static message. Once the product is at the consumer's home, the brand stops communicating. There's no way to update content, launch a promotion, share the correct usage ritual or communicate news to those who already trust the brand.

No one knows what happens to the product once sold

How long does the customer take to use the product? Do they reuse it? Do they recommend it? What information do they look for about it? Without post-sale data, the brand makes product and communication decisions in the dark, based on surveys and focus groups rather than real behaviour.

Counterfeits and parallel distribution in luxury cosmetics

In premium perfumery and cosmetics, replicas are a growing problem. Parallel distribution channels erode price and the perception of exclusivity. Without authentication on the physical packaging, the consumer cannot distinguish the original product from a copy at the point of sale or on online platforms.

Labelling regulation keeps growing

INCI, allergens, instructions in multiple languages, mandatory QR for extended information… la European regulation exige increasingly datos en un espacio físico que no crece. Dynamic QR codes allow full legal compliance without replacing the packaging and updating information when regulation changes.

How OKTICS solves it

The packaging that
keeps working at home

OKOTags NFC/QR on the packaging or label. The customer scans and accesses what you decide to show them: information, experience, promotion or authentication. You control the content from OKOCloud.

Authentication and anti-counterfeiting

Each package receives a unique, unfalsifiable identifier. The consumer verifies product authenticity at the point of sale or upon receiving it at home. Unauthorised distributors are exposed. Your brand protected.

OKO Identity

Dynamic content from the packaging

Usage tutorial, detailed ingredients, application ritual, exclusive promotion, access to the loyalty club or download of the next launch. The content changes whenever you want, without modifying the physical packaging. One label, thousands of possible messages.

OKO Experience

Traceability in the distribution channel

Control where your product is, when it reaches the shelf and in what condition. Detect channel deviations before they reach the consumer. In case of product withdrawal, locate affected batches in minutes, not days.

OKO Logistics

Real consumer behaviour data

Every interaction generates intelligence: which product is scanned most, from which city, how long after purchase, what content they consume. Data that doesn't exist in any market panel and that only connected packaging can capture.

OKO Analytics
In practice

How it works for
your product type

Three concrete scenarios of how retail and cosmetics brands are using OKTICS today.

Scenario 01

Premium cosmetics and skincare

1
The packaging has a QR or NFC. The consumer scans it upon receipt and accesses the personalised usage ritual based on their skin type.
2
After 30 days they receive a push notification reminding them when to restock, with direct access to repurchase.
3
The brand knows exactly how many customers actively use the product, in which geographies and what content generates the most repurchase.
Scenario 02

Retail and mass market

1
The packaging QR shows different content depending on the moment: on the shelf it shows product information; at home, it activates an exclusive promotion.
2
The customer earns points in the loyalty programme simplemente escaneando el envase al finalizar el producto, without any apps ni tarjetas.
3
The brand accesses real consumption data by geographic area and distribution channel to optimise assortment and planning.
Scenario 03

Luxury perfumery and cosmetics

1
The bottle's NFC activates an immersive brand experience: perfumer's story, source ingredients, olfactory notes and collection campaign.
2
The second-hand buyer or distributor verifies the product's authenticity with a tap, eliminating replicas from the channel.
3
The brand detects in real time if a batch is circulating through unauthorised channels and can act before it reaches the end consumer.

Let's talk about your packaging

In 30 minutes we'll show you how connected packaging would work on your product, what experience your customer would have and what data we'd capture from day one.

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