Consumers want to know
where their food
comes from.
Origin, producer, growing conditions, harvest date… Customers want to know, and European regulation is going to require it. OKTICS connects every product to its real story, from the field to the shelf, in a verifiable and frictionless way.
What producers
always tell us
The food sector faces very specific challenges: perishable products, long supply chains, demanding consumers and ever-growing regulation. Sound familiar?
Origin gets lost along the chain
The product leaves the field with its whole story behind it, but as soon as it passes through the logistics operator, the packer or the distributor, that information disappears. The end consumer gets a label with four lines on it. The product's story, and the producer's added value, is lost along the way.
Without traceability, a food alert becomes a crisis
When a food safety issue arises, finding out which batches are affected and where they have been distributed can take days. Every hour counts: the product keeps reaching consumers, reputation suffers and penalties pile up. Digital traceability turns that crisis into a controlled procedure.
Quality products don't stand out on the shelf
You produce a signature extra virgin olive oil, milk from pasture-raised cows or certified organic fruit. But on the supermarket shelf, your product competes visually with private labels that cost half as much. Consumers can't verify the difference. OKTICS gives your product a voice of its own.
Increasingly complex labelling and mandatory information
Food information to consumers regulation (EU 1169/2011 and its updates) requires more data in less space. Dynamic QR codes let you meet every mandatory requirement without overloading the physical label, and update information without reprinting a single package.
From field to consumer,
without losing the thread
OKOTags QR/NFC + OKOCloud. A code on the package or label, and the product's whole story available to whoever needs it, the moment they need it.
Traceability from the source
Link every batch to its producer, plot, harvest date and growing conditions. The chain of custody is recorded at every step: cooperative, packer, carrier, point of sale. Auditable at any time by any authorised party.
OKO IdentityThe product's story on the package
Consumers scan the QR code and see the origin, the producer, the production process, full nutritional values and certifications. A direct communication channel between producer and consumer, with no intermediaries, that strengthens the brand and justifies the price.
OKO ExperienceCold chain and logistics control
Record temperature, humidity and transit times for every batch. If the cold chain breaks or there is a critical delay, the system detects it. In the event of a food alert, locating and withdrawing affected batches takes minutes.
OKO LogisticsWhat your consumers care about
Every scan reveals data: what information your customers look for, at what time of year and through which channel. OKO Analytics turns those interactions into real intelligence to fine-tune your message, identify the most valued certifications and make product decisions based on real behaviour.
OKO AnalyticsHow it works for
your type of product
Three concrete examples of how food producers and brands use OKTICS today.
Fresh local produce
Premium quality brand (PDO, PGI, organic)
Cooperative or brand with a producer network
Let's talk about your product
In 30 minutes we'll show you what traceability would look like across your catalogue, what data we would capture and how your consumers would see it.
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