FiraBell 2025: 3,000 smart wristbands to discover local produce

Ajuntament de Bellcaire d'Urgell · 21 May 2025

Bellcaire d'Urgell Town Council presented the FiraBell 2025 programme, whose main new feature was the "Tasta Bellcaire. Bon dia, proximitat" campaign, handing out 3,000 smart wristbands to visitors.

By holding their phone to the wristband, with no app to download, visitors could see the participating producers and learn about the Venda de Proximitat local sales seal.

The wristbands are OKTICS OKOTags, managed from OKOCloud. Discover the project.