Crónica Global: every label, a new communication channel

Crónica Global · 14 April 2025

Crónica Global interviewed Eugenio Oñate, CEO of OKTICS, about the role of smart labels in the relationship between brands and consumers.

He explains how each label's content is managed remotely, how labels are used in fashion, wine and food, and why the Digital Product Passport will drive adoption in the coming years.